Flodesk new pricing: Is it still worth it without unlimited?

Flodesk made waves in the email marketing world with its unlimited pricing model - one flat fee for unlimited subscribers and emails.

Which was unheard of.

That changed in late 2025 when the company retired its unlimited plan and introduced tiered, subscriber-based pricing.

If you're evaluating Flodesk now, here's what you need to know about the new pricing structure and whether it still makes sense for your business.

What Changed and When

On December 2, 2025, Flodesk officially moved to a tiered pricing model for all new customers.

The unlimited plan, which allowed unlimited subscribers and sends for one flat rate ($38/month) is no longer available to new sign-ups.

Why the change?

Basically, Flodesk's co-founders cited sustainability as the primary reason. While the unlimited model was generous and unique in the industry, it was clear it wasn't viable as the company scaled.

Moving to a tiered pricing aligns costs with usage, improves deliverability (by encouraging list hygiene), and funds ongoing feature development for the long term.

New features they have launched since:

• Dozens of new best-in-class email templates
• New drag-and-drop email builder
• Creating polls in your emails
• Add countdown timers
• Integration with Canva, Wix, Squarespace and more...
• Advanced segmentation
• Resend to unopens
• One-click DKIM and SPF verification

and more...

What about existing customers?

If you were already on an unlimited plan before December 1, 2025, you're grandfathered indefinitely as long as you don't cancel or downgrade. Your pricing stays the same regardless of how much your list grows.

The New Pricing Structure

Flodesk now offers three paid plans and one free plan. All paid plans include unlimited email sends, but differ in subscriber limits and features.

Free Plan ($0/month)

This isn't really an email marketing plan, instead, it's a list-building tool. You can create unlimited opt-in forms and landing pages, segment your audience, and design emails using Flodesk's templates.

But you can't actually send any emails. To send campaigns, you need to upgrade to a paid plan.

Paid plans ($19/month and up)

Subscribers	Monthly Price
1,000	$19
2,500	$29
5,000	$48
10,000	$66
20,000	$121
25,000	$149
50,000	$357
75,000	$467
100,000	$632

The entry-level paid tier (Lite) starts around $19/month for your first 1,000 subscribers, scaling up as your list grows (roughly $48/month at 5,000 subscribers, $66/month at 10,000).

What you get:

• Unlimited email sends
• 1 automation workflow (currently a limited-time bonus)
• Basic email analytics
• 1 team seat
• Flodesk branding remains in emails

What's excluded in the Lite plan:

• Multiple automation workflows
• E-commerce features
• Ability to remove Flodesk branding
• Advanced analytics

Pro Plan (up to 255,000 subscribers)

The mid-tier option includes everything in Lite, plus:

• Unlimited automation workflows
• 2 team seats
• Advanced analytics and reporting
• Option to remove Flodesk branding
• 1 checkout page (currently a limited-time bonus)

Note that Pricing scales with list size, you can

Everything Plan (up to 255,000 subscribers)

The top tier includes all Pro features, plus full e-commerce capabilities:

• Unlimited checkout pages and sales pages
• Subscription and payment plan functionality
• Abandoned cart automations
• 3 team seats

This plan starts at about $54/month (annual billing) for 1,000 subscribers and scales up from there.

You can use Flodesk's interactive pricing calculator to see exactly what you'd pay at your current list size.

How Automatic Upgrades Work

One notable feature of the new pricing system — Flodesk automatically moves you between tiers as your list size changes.

If you exceed your current tier's subscriber limit, you're automatically upgraded to the next tier at your next billing cycle.

You'll get notifications at 90%, 95%, and 100% of your limit, so there shouldn't be surprises.

The same works in reverse.

If you clean your list and drop below a tier threshold, you'll automatically downgrade at renewal.

If you're auto-upgraded but then shrink back down within 30 days, you can request a refund.

Is Flodesk Still Worth It?

As cliché as it sounds, it depends entirely on your list size and what you value.

Flodesk makes sense if you:

• Have a small to moderate list (under 30,000 subscribers). The Lite plan is reasonably priced and gets you into Flodesk's beautiful design ecosystem without much commitment
• Prioritize design and ease of use. Flodesk's templates are still among the most beautiful in the industry, and the platform remains extremely beginner-friendly. If you're a solo creator or design-first brand where aesthetics matter, Flodesk delivers an experience other platforms can't match at the moment.
• Don't need complex automation. If one workflow is enough (or you're willing to pay for Pro), Flodesk's simplicity might be exactly what you want.
• Sell digital products and want an all-in-one solution. The Everything plan integrates email marketing with checkout pages and subscription tools.

Flodesk might not be worth it if you:

• Have a large, growing list. The new tiered pricing can get expensive as you scale. Anything above 50,000 subscribers would set you back hundreds of dollars per month. Alternatives like Kit or MailerLite might offer better value at higher subscriber counts.
• Need multiple automation workflows on a budget. You'll need the Pro plan for unlimited workflows. Kit offers one automation free up to 10,000 subscribers. MailerLite and GetResponse both offer visual automations with more flexibility for less money.
• Want a truly free plan for occasional sending. The free tier doesn't let you send emails.
• Expect your list to fluctuate significantly. While automatic upgrades prevent sending interruptions, unpredictable costs might be frustrating. Brevo's email-volume pricing can be cheaper if you have a large list but send infrequently.

For a more detailed comparison between Flodesk and other email marketing platforms, check this article.

The Bottom Line

While Flodesk ditched its unlimited bargain plan, it's still one of the most design-forward, user-friendly email platforms in the market.

If you're grandfathered into the unlimited plan: Keep it. Don't cancel. It's one of the best deals in email marketing.

If you're new to Flodesk: Run the numbers for your business. For moderate lists and creators who prioritize design over complex features, it's still a solid choice. But for fast growing businesses on a budget, you may find better value with MailerLite, GetResponse, or Kit depending on your needs.

For service businesses needing CRM: Pair a lightweight ESP like MailerLite with a dedicated CRM, or go with HubSpot if unified reporting is critical.