64 HubSpot website examples and their lead gen strategies
By David Nge | Last Updated: March 12, 2026
My work is supported by affiliate commissions. Learn More
By David Nge | Last Updated: March 12, 2026
My work is supported by affiliate commissions. Learn More
HubSpot is no longer just a CRM.
For the last decade, they have quietly transformed into a powerful all-in-one platform for building smart, scalable websites.
Yes, you can still use it to track leads and manage sales pipelines, but now you can also build business sites, member portals, SEO-friendly blogs, and personalized landing pages that talk directly to your prospects (thanks to their lead generation tools like lead flows, forms, and conversions).
And the kicker? You can do all that on their free plan, with features like:
Here I've rounded up 64 impressive real-world websites built with HubSpot's Content Management System (CMS), ranging from scrappy small businesses to growing mid-size companies.
I'll break down how they're using HubSpot and also the lead generation strategies they use to grow their business.
Let's dive right in.
VolunteerHub is a volunteer management software designed to help nonprofits, healthcare providers, museums, food banks, and other mission-driven companies.
How they're using Hubspot: On top of building their site using Hubspot's CMS, they've also implemented Hubspot Forms to capture demo requests directly to the CRM.
Interested clients can schedule a discovery call with the VolunteerHub sales team for a personalized demo.
First Insight gives retailers and consumer brands the power to test product ideas before launch using real customer feedback, which is pretty impressive.
Now, they've added AI-powered analytics to further guide brand's decisions on design, merchandising, and product sourcing.
How they're using Hubspot: The site was built on Hubspot CMS and they've incorporated forms throughout the site to collect leads info.
Formstack can be a versatile tool for businesses that are looking to streamline some of their workflows. What it does is it lets businesses collect eSignatures and auto-generate business documents like invoices and contracts, among other things.
How they use Hubspot: Collects demo requests via HubSpot form
Like many B2B companies, they get potential leads to request a demo via their sales contact form, which is powered by Hubspot CRM.
Aside from collecting basic business information like company name and contact, I particularly like the question that asks what specific help the lead is looking for, which helps the sales team immediately understand the prospect's intent.
Here's another B2B company that uses HubSpot form to gather demo inquiries.
Workable is a popular all-in-one HR platform that combines applicant tracking with a full HRIS (Human Resource Information System). They give a fresh and modern take on hiring and talent management, offering a suite of features to evaluate candidates and onboard new employees.
How they use Hubspot: Collects demo requests via HubSpot form
SMBs and mid-size companies can click "Request a demo" and a pop-up form will show to collect their info.
Preventive Vet started as an online educational hub with tips from veterinary professionals, and later expanded to include an online store to sell pet toys and related dog training materials.
How they use Hubspot: Hubspot's cookie policy banner as well as lead flows to send personalized newsletters.
They can even send personalized training materials to prospects based on details like the puppy's age and breed.
If you're an engineer (or managing a team of them), ASME Corporate Training teaches you the technical know-how, taught by people who've actually done the work.
Their professional development programs cover high-stakes topics like GD&T, process piping design, welding, and even additive manufacturing.
How they use Hubspot: They've nailed lead generation by offering free course catalogs packed with detailed info. In return, potential clients share a bit about their team and get a custom quote.
It's a low-pressure way to start the conversation, and it positions ASME as the go-to source for engineering teams that want to upskill without guesswork.
AXS tries to solve the clunky way businesses sell tickets online that often comes with confusing fees and zero insights into who's actually showing up.
They primarily serve local music festival and pro sports team's arena at the moment, essentially helping them sell smarter, market better, and give their fans a smoother experience from "Buy Now" to showtime.
How they use Hubspot: Invite clients to contact their sales team via the Hubspot form to schedule a demo of their ticketing platform.
They've recently redesigned their blog, but they still use Hubspot to collect leads info for their recruitment tech platform.
Appcast uses programmatic advertising to help employers reach candidates — think of it as automated, data-driven job ad placement that optimizes spend across thousands of sites and job boards.
How they use Hubspot: Get prospects to submit a demo request form for them to follow up.
Fathom offers financial analysis, management reporting, cash flow forecasting, and consolidated financial reporting solutions.
Their lead generation strategy involves offering a 14-day free trial, which allows potential clients to experience their services without any upfront commitment.
This strategy is coupled with options to watch demos and explore their features in detail, providing multiple touchpoints for lead generation.
EverQuote Pro offers resources for insurance agents, such as success stories, blogs, eBooks, videos, and webinars.
They encourage potential clients to contact their team and provide a phone number for direct communication.
This approach, combined with a variety of informative resources, helps generate leads by establishing EverQuote as a valuable partner in the insurance industry.
AppLovin offers a platform for in-app bidding, enabling game developers to maximize revenue through an automated process.
The platform focuses on helping developers efficiently test and launch games, ensuring growth and increased LTV (Lifetime Value).
It also provides insights from top developers like Suji Games and partners such as Meta Audience Network, offering tools for A/B testing and revenue enhancement.
ONE-KEY by Milwaukee Tool is a comprehensive job site management tool leveraging the industry's largest Bluetooth tracking community.
It enables efficient tool inventory management across multiple locations and customization of tool settings to enhance productivity and precision.
The app addresses various inventory pain points, such as locating lost tools and maintaining records, and integrates with other tech stacks for collaborative work management.
Created by the Cornell Lab of Ornithology, All About Birds aims to educate about bird biology through an interactive online platform.
They are currently seeking participants in the Bay Area for a focus group to shape the site's future.
Participants get a sneak peek of new features and can choose from a range of free tutorials and webinars as compensation for their input.
CivicPlus offers Municode Codification, a service that allows municipal codes to be delivered via web, mobile, and print.
They provide comprehensive codification services, including recodification, supplementation, and republication, along with online hosting.
CivicPlus is unique in integrating codification with agenda, meeting management, and municipal website solutions. Through their acquisition of Municode (founded in 1951), they bring over 70 years of codification experience to the table.
Market Force specializes in Customer Experience Management, offering a suite of services to help organizations optimize their performance.
Their services range from employee engagement, operational excellence, and customer experience management to analytics and reporting.
They also provide AI-powered analytics solutions, technology platforms for data integration and visualization, and consulting services for designing metrics programs.
Additionally, they conduct panel research surveys and offer an express mystery shopping program without long-term commitments.
Magoosh offers an engaging and accessible platform for college entrance exam preparation, catering to groups from small classes to large districts.
They also provide a comprehensive suite of products to help students achieve their desired scores, along with tools for instructors, covering a wide range of tests including GRE, GMAT, LSAT, and more.
Muck Rack is a modern public relations (PR) and media relations platform designed for PR professionals and journalists.
It helps in tracking news, building media lists, and measuring the impact of PR campaigns.
This platform is particularly useful for finding journalists, monitoring news, and quantifying the impact of media coverage. They get leads by offering free trials of their services, demo scheduling for a more personalized exploration of their platform, and providing valuable resources like guides or webinars on PR and media relations best practices.
Arbor Day Carbon connects climate-conscious corporations with forestry carbon project developers to accelerate climate goals and enable high-quality carbon projects.
They offer solutions for corporations seeking trustworthy carbon credits in large quantities and provide funding for developers to initiate or sell existing carbon credit inventories.
ATI Testing is a leader in nursing education, offering a range of services to assist nursing and allied health students in their academic journeys.
They provide tools and resources for TEAS test preparation and offer specialized tutorials in subjects like Pharmacology and Anatomy & Physiology.
ATI Testing also offers personalized online NCLEX preparation with a master's-prepared Nurse Educator, in-person NCLEX reviews with high pass rates, and a variety of other product solutions for nursing students.
UNiDAYS connects brands with students, focusing on creating next-gen learning, earning, and retail experiences powered by digital identity.
They aim to support and inspire young people, giving students the power to enhance every experience.
Part of their client acquisition strategy is to offer access to a marketplace with products and services from over 800 brands across 115 markets, enabling low-cost customer acquisition and opportunities for brands to build long-term affinity with younger generations.
Memrise is an online language learning platform that offers an authentic, useful, and personalized experience. It features hundreds of thousands of native speaker videos and AI-powered conversations to help users understand different accents and phrases used in real life.
The platform focuses on videos based on users' interests to aid in learning relevant topics.
They have a general free plan that includes official courses for over 35 languages, various gamified tests, and personalized review plans.
MyTutor provides online tutoring for schools, aiming to raise results and increase student confidence.
It offers various programs like MyTutor Core and MyTutor Boost that cater to exam preparation and personalized learning.
Schools can access tutoring through funding mechanisms like Pupil Premium, and the process involves choosing a suitable MyTutor program, getting set up with the help of an Education Partnerships Manager, and starting the learning process.
Piktochart is an infographic maker tool that enables users to create professional designs quickly and easily.
Interesting fact: you can edit videos just as easily as text documents with Piktochart.
The platform offers a variety of tools for turning complex data into clear visuals, creating high-quality infographics, insightful reports, and engaging videos.
Polarion by Siemens is a software management platform that helps enterprises streamline their development processes, QA, resources planning, and more.
They have over a million users worldwide to date, providing both Cloud solutions and on-premise options.
The platform also promises to automate systems engineering, reduce time-to-market, improve quality and safety, and manage product line variability.
Mention Me helps brands harness the power of their fans through Referral Engineering®.
Basically, they help businesses engage customers and acquire new ones through word-of-mouth marketing and tracked referrals.
Their unique value proposition is to be able to offer a scalable approach to acquire high-quality customers at lower costs, driving organic traffic and improving customer retention for their clients.
Just Eat for Business is an interesting solution for corporate catering and office food delivery.
The service is designed for convenience, allowing orders to be placed for groups or individuals and catering to office events or regular meals. It can accommodate all dietary needs with clearly labeled menus.
Their lead generation strategy includes free first delivery, encouraging potential customers to try their service risk-free.
SMART Technologies specializes in EdTech learning tools and software, providing interactive displays and digital learning resources for educational purposes.
Their unique value propositions include ease of use, top-tier privacy and security, and superior student engagement.
They also offer a variety of support like free training webinars, an EdTech assessment tool, and Lumio, an award-winning learning software.
DoorDash provides a comprehensive suite of services to help businesses grow through delivery options.
They have a marketplace for listing businesses on the DoorDash app, Storefront for commission-free online ordering, and Drive for delivery from your app or site. They also provide options for promotions, sponsored listings to attract new customers, and DoorDash Capital for accessible financing.
Their Merchant Portal offers insights and analytics and provides various support services, including 24/7 support and a learning center.
RMS Cloud provides a powerful cloud property management system tailored for the hospitality industry.
Their all-in-one platform features online reservations, guest experience enhancement, business intelligence, integrated payment solutions, and POS systems.
On their site, potential clients can get a demo of their tools, along with comprehensive information on how their platform fits different business needs.
GOFAR is an Australian-made logbook app that simplifies tracking for vehicles, this is especially useful for business expense reporting.
It automatically records each trip and classifies business trips quickly. The app is compatible with all petrol, diesel, and hybrid cars from 2007 onwards.
More than that, it also alerts users to potential car problems, monitors car health, and provides reminders for car maintenance.
UpGuard is a cybersecurity platform specializing in third-party risk management and data leak detection.
They provide features such as security ratings, vendor risk assessments, and threat intelligence insights.
They get clients by offering free trials of their services, downloadable resources like whitepapers or case studies, and scheduling demos for more personalized presentations of their solutions.
Dulux Colour Design Service offers expert consultations to help clients choose the best colour scheme for homes or businesses.
They provide both in-home and online consultations, tailored to the specific needs of their clients.
The service also includes reviewing physical colour swatches, comprehensive consultations, and up to A$100 cashback on Dulux paint purchases.
The in-home consultation is more extensive, suited for larger projects, while the online consultation offers flexibility for smaller projects or remote assistance. They also allow clients to book consultations directly on their website.
AGL Next represents AGL's innovative arm, focusing on home decarbonisation and eMobility.
They collaborate with industry partners and customers to develop new solutions for modern living and transportation needs.
They work with entrepreneurs, businesses, and universities to spark new ideas and invest in technologies that benefit their customers. They generate leads through the contact form directly on their website, where they offer potential clients expert advice, and encourage partnerships and investments in new services.
MailGuard specializes in advanced email security, offering cloud-based solutions to protect against email threats.
Their focus is on predictive email security to anticipate emerging threats like ransomware and phishing.
MailGuard's primary lead generation strategy includes offering free trials, downloadable guides and scorecards, and highlighting their unique stackable solutions compatible with platforms like Microsoft 365 and Google Workspace.
GotSport is a sports management system for sports clubs, helping them build and manage team schedules, assign referees, coordinate fields, and much more...
While the main site is not built on Hubspot, their support site is. The support site hosts all of the FAQs, updates, and training resources their clients need in one handy site.
Their clients can also contact them via the Hubspot conversation/messaging feature.
How they use Hubspot: A dedicated site built on Hubspot CMS and Hubspot chatbot to help answer questions with the help of AI.
Vena Solutions provides an AI-powered Complete FP&A (Financial Planning & Analysis) platform that's natively integrated with Microsoft Excel and Microsoft 365. It helps finance teams plan better, automate reporting, and streamline budgeting, forecasting, and financial close processes.
How they use Hubspot: Their entire website is hosted on HubSpot CMS, and they use it for landing pages, CTAs, and lead generation through demo request flows that feed directly into their sales pipeline.
Averna is a strategic partner offering innovative engineering, automated testing, and quality assurance solutions. They build automated test systems for manufacturing quality control across multiple industries, helping product developers ensure their products meet the highest standards.
How they use Hubspot: Their full website is built on HubSpot CMS. They use HubSpot for their site search functionality, contact forms, and demo request forms to capture leads from potential enterprise clients.
ESR is a major real estate investment trust focused on industrial and logistics properties across Asia-Pacific. This dedicated microsite powers their Australian agent recognition and loyalty program, where real estate agents earn points for leasing ESR properties and can redeem rewards.
How they use Hubspot: Built entirely on HubSpot CMS as a campaign landing page. It includes HubSpot-hosted forms for agent sign-ups, banner sliders, and contact modules for lead capture from real estate agents.
Airlock Digital provides application control (allowlisting) and execution control cybersecurity solutions. Their platform helps organizations defend against targeted attacks by managing which applications are permitted to run on endpoints, offering scalable and easy-to-manage security.
How they use Hubspot: They use demo request pages, testimonial carousels, logo grids, and lead generation CTAs throughout the site, all connected to their CRM.
BioConnect provides a multi-modal authentication platform that protects data and physical assets. Their solutions use biometric and identity verification technology for physical access control, ensuring seamless integration and compliance across enterprise environments.
How they use Hubspot: The site is built on HubSpot CMS with custom theme templates. They use HubSpot for interactive feature modules, "Book a Demo" CTAs, and lead generation forms to capture interest from security-minded enterprises.
Dialight is an LED lighting manufacturer specializing in harsh and hazardous-rated industrial LED fixtures. They help companies lower carbon emissions, meet safety standards, and improve lighting in demanding industrial environments like oil rigs, mining sites, and chemical plants.
How they use Hubspot: They use HubSpot specifically for their blog platform — the "Illuminating Information" blog is hosted on a dedicated subdomain and built entirely on HubSpot's blog CMS.
Fluence is an energy storage technology and services company that provides battery-based energy storage products and digital applications for renewables. They help utilities and developers optimize clean energy assets and accelerate the transition to sustainable power.
How they use Hubspot: They host their "Full Potential Blog" on HubSpot CMS via a dedicated blog subdomain, with Google Analytics and Tag Manager integrations managed through HubSpot's privacy consent tools.
LiSEC provides all-in-one solutions for flat glass processing, including glass cutting lines, insulating glass production, laminated glass lines, tempering, and logistics systems for the glass manufacturing industry.
How they use Hubspot: They use HubSpot to host their blog and knowledge base on a dedicated subdomain. The site supports multiple content types (landing pages, blog posts, case studies), multi-language content (English/German), a downloads section, and HubSpot's cookie consent banner.
Body Fit Training (BFT) is an Australian franchise fitness brand offering coached group strength training sessions at gym locations across Australia. Their site features a "find a studio near you" search tool, making it easy for potential members to discover nearby locations.
How they use Hubspot: Their entire website is built on HubSpot CMS. They use HubSpot forms for studio location searches and free trial signups, converting website visitors into gym members.
Busuu for Business (now a Chegg company) provides corporate language training for employees, offering award-winning language learning courses to help global teams communicate more effectively across borders.
How they use Hubspot: A full HubSpot marketing hub implementation — they use demo request forms, CTA buttons, newsletter signups, and blog content to drive B2B lead generation for their enterprise language training platform.
Causeway Technologies provides construction and infrastructure maintenance management software. Their solutions unify teams, processes, and data from design to project completion, helping construction firms reduce risks and enhance profitability.
How they use Hubspot: Extensive use of HubSpot forms, blog content, case studies, and signup flows. They leverage HubSpot's search functionality and Content Hub alongside the CRM to nurture construction industry leads.
Corelight is a cybersecurity company offering an evidence-based Network Detection and Response (NDR) and threat hunting platform. They provide complete network visibility, next-level analytics, and faster investigations to help organizations identify and disrupt attacks before damage is done.
How they use Hubspot: Their site runs on HubSpot CMS with demo request CTAs, blog content, newsletter signups, and contact pages — a full inbound marketing setup for B2B demand generation in cybersecurity.
Endeavour Foundation is an Australian not-for-profit organization empowering people with disability to live their best lives. They provide NDIS services, supported employment, and accessible accommodation across Queensland, New South Wales, and Victoria.
How they use Hubspot: They make heavy use of HubSpot forms throughout the site for service inquiries, contact forms, and donor lead capture, along with blog content and CTAs — managing both service seekers and supporters through HubSpot's CRM.
DUCA is a Canadian credit union, and this dedicated microsite promotes their "Escalator Loan" — a lending and financing product designed to help customers grow their savings while borrowing.
How they use Hubspot: Built on HubSpot CMS as a focused landing page and microsite, it features multiple HubSpot forms and CTAs to capture loan application leads and customer inquiries.
Field Effect builds cybersecurity solutions designed to protect businesses of all sizes, particularly MSPs and SMEs, from cyberattacks. They offer managed detection and response products that make enterprise-grade security accessible to smaller organizations.
How they use Hubspot: A comprehensive inbound marketing operation through HubSpot — they run an extensive blog with 27+ articles, demo request forms, lead generation CTAs, and contact forms, all feeding into HubSpot CRM.
Volaris Group acquires, strengthens, and grows vertical market software companies, offering them a stable permanent home for long-term success. They specialize in mergers and acquisitions within the software industry.
How they use Hubspot: They implemented contact request CTAs and lead capture forms targeting software company owners who are considering selling their business.
Funnel is a marketing intelligence platform that aggregates data from all of a company's marketing platforms into one place. It provides powerful reporting, data modeling, and seamless export to any analytics destination, helping marketing teams understand their true performance across channels.
How they use Hubspot: Their entire site is on HubSpot CMS. They use it for their blog, demo requests, free trial sign-ups, and lead generation forms throughout the site to capture interest from marketing professionals.
This is a dedicated microsite by the British Council promoting their publication "The Future of English: Global Perspectives." It explores the latest trends impacting English language teaching, learning, and assessment worldwide.
How they use Hubspot: Built on HubSpot CMS as a campaign-specific landing page with CTAs to download the publication and capture leads from educators and language professionals interested in the future of English.
The International Committee of the Red Cross (ICRC) is one of the world's most recognized humanitarian organizations, protecting and assisting victims of armed conflict and violence worldwide. This subdomain serves as their engagement and subscription hub.
How they use Hubspot: They use HubSpot as a landing page and email subscription platform, featuring HubSpot forms for newsletter sign-ups and subscriber management so supporters can stay informed about ICRC's humanitarian work.
Insurance Insider delivers expert insurance news, analysis, and intelligence across the US, ILS, and London insurance markets, covering P&C, specialty insurance, Lloyd's, and insurance M&A. It's a subscription-based industry publication trusted by insurance professionals.
How they use Hubspot: They use HubSpot for content publishing, lead generation CTAs, and subscription/trial sign-up forms to convert visitors into paying subscribers.
Neto (by Maropost) is an Australian and New Zealand-focused ecommerce operations engine with native warehouse management, inventory, and shipping built in. It helps scaled ANZ brands manage their ecommerce operations without needing to rely on a patchwork of third-party apps.
How they use Hubspot: Their marketing site is hosted on HubSpot CMS, and they use it for demo request forms, lead generation, and content marketing targeting scaled ecommerce brands looking for an all-in-one operations solution.
NEXTDC is an Australian data centre company providing colocation solutions, connectivity, and hybrid cloud services. They operate data centres across Australia to help businesses future-proof their IT infrastructure with carrier-neutral, highly secure facilities.
How they use Hubspot: Their website runs on HubSpot CMS with blog content, contact forms, quote request functionality, and lead generation tools — all supporting their B2B sales pipeline for enterprise data centre services.
Q2 provides digital banking solutions for banks and credit unions, creating end-to-end banking and lending experiences. Their platform helps financial institutions deliver seamless digital services to their customers across web and mobile channels.
How they use Hubspot: Their site runs on HubSpot CMS with a resource center, blog, demo request pages, and contact forms — a full inbound marketing setup aimed at generating leads from financial institution decision-makers.
ResMed is a global medical device company specializing in sleep apnea treatment, CPAP machines, and snoring solutions. Their Australian site provides expert advice, treatment information, and an online shop for sleep health products.
How they use Hubspot: They use it for their blog, sleep assessment tools, and lead generation forms to guide consumers toward products and connect them with healthcare providers.
Retail Express is Australia and New Zealand's leading cloud-based retail Point of Sale (POS) software and stock control solution. They provide omnichannel POS systems that integrate with accounting platforms like MYOB and Xero, as well as ecommerce via Shopify.
How they use Hubspot: Their entire website is on HubSpot CMS. They use HubSpot forms, CTA buttons, blog content, and demo request pages for lead generation, with HubSpot tracking scripts embedded throughout the site.
RetailIQ is Kantar's retail analytics product that provides market insights to help brands and retailers understand shopping behavior, market performance, and competitive positioning. Their tagline — "Our insights, your advantage" — says it all.
How they use Hubspot: The site is fully hosted on HubSpot CMS. They use HubSpot for contact and demo request pages with CTAs to capture leads interested in their retail intelligence platform.
Rotageek provides workforce management and employee scheduling software, calling themselves "the smarter, fairer way to manage people." They use data-driven technology to optimize staff scheduling for retail, hospitality, and other industries with shift-based workforces.
How they use Hubspot: Heavy use of HubSpot for lead generation — with prominent "Book a demo" CTAs throughout the site, contact forms, blog content, and CTA buttons all connected to HubSpot CRM.
Streem is an Australian media monitoring, insights, and reporting platform. They deliver comprehensive real-time monitoring across print, online, TV, radio, podcast, and social media, helping PR and communications professionals track media coverage as it happens.
How they use Hubspot: Their site is built on HubSpot CMS with extensive use of HubSpot forms, blog content, "Book a demo" CTAs, newsletter signups, and tracking scripts for lead generation and content marketing.
Treasure Data is an enterprise AI-native Customer Data Platform (CDP) trusted by global brands like Toyota, Canon, and Subaru. They unify customer data from 200+ sources, orchestrate customer journeys, and enable AI-powered marketing personalization — earning them a Leader spot in the Forrester Wave for CDPs.
How they use Hubspot: They have a demo request and "Get Started" CTAs, contact pages, and blog content for lead generation. They run a comprehensive inbound marketing operation through HubSpot.
David Nge is the founder and writer behind MakingThatWebsite.com. Since launching in 2021, he’s been on a mission to help non-techies—especially small business owners—build better websites using easy-to-learn tools and smart, time-saving strategies. He specializes in website builders, SEO, and practical AI tutorials for small business owners.
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