Tillo helps retailers grow by giving rewards and gifts to shoppers.
They have a big network of partners (famous brands like Airbnb, Adidas, Apple, Uber, Nike, Spotify, Virgin, Starbucks, and more), and they connect these partners to stores. This way, stores can give cool rewards to their customers, like digital gift cards.
They mainly find potential leads and customers through online marketing strategies. These strategies are aimed at getting store owners and retailers who have online stores to book a demonstration on their website.
How they're generating more leads from their website
Highlighting their biggest partners in their global network
Showcasing a video walkthrough of their platform
Featuring successful customer case studies
Pre-qualifying their prospects by asking about their goals and industry on the form
C2A offers special credit cards for businesses that combine the advantages of a fuel card and a bank card in one.
The card has different features that cover everything related to fuel and travel expenses for workers who are on the move. It's like a special payment card that can be set up in different ways based on what a company needs.
Just like most B2B companies, their primary sales channel is through lead generation (via demo) on their website.
How C2A is converting more leads:
They offer customized cost-savings simulations for companies as a lead magnet
Pre-qualify prospects by asking them to select the services they're interested in.
24/7 phone line available to answer any queries from customers
Real customer testimonials on the lead generation page as social proof
Tempo is a software as a service (Saas) company that created a suite of web applications for teams that work on software and products.
These tools (such as Timesheets, Planner, and Cost Tracker) primarily help teams with planning resources, managing budgets, and keeping track of time.
Customers can choose a free trial on their own, but Tempo also gets potential customers to request a demo. This way, they can explain the benefits and try to get them to sign up for a more advanced plan.
How Tempo is generating leads for their demo:
They provide a succinct checklist for the demo so they don't waste prospects' time.
Feature prominent customers who use their software
Featured customer testimonials and success stories
Room Unlocked is a platform that links brands with influencers who are excited to promote them. Basically, they offer a way for companies to connect and handle influencers to help advertise their products.
What I like about their demo page that's driving leads to their platform:
Demonstrate clear value in their headline
Straightforward form that prequalifies the prospects
Feature high-profile clients like Virgin, Red Bull, and Intuit
Real life case studies of how their customers successfully drive brand awareness and sales through their platform.
Clear step-by-step explanation of how the platform works.
BioStrata specializes in helping life science businesses with their marketing.
Their team is made up of people who have PhDs in science and marketing experts. To date, they've helped more than 200 life science companies meet their marketing and sales goals.
How BioStrata is converting leads on their website
They provide a clear roadmap for marketing their clients' product.
They show their affinity for life science (their primary target audience) by featuring the different sub-industry they've worked on.
They use smart and simple writing to demonstrate that they really get their customers. For example, they claim they are the "natural selection" that can help life science companies market their product.
A list of high-profile clientele in the life science industry for social proof
The Property Professionals of Australia (PPA) is a real estate full service agency that help others get involved with investing and making buildings. They do so by talking about investment options to help you make money. PPA has over 50 years of combined experience.
How PPA are generating leads for their services:
Offer a free investment guide as a lead magnet
Detailed write up for each of their service page with a prominent call to action to book a consultation.
Provide a free real-world example of investment breakdown for a property in Australia
Vinewood Construction is a general contractor based out in the State of California. Clients usually hire them for tenant improvement or general contracting needs, but they do specialize in other areas as well, such as painting, carpeting, flooring, plumbing, concrete, tile work, drywall, etc.
Their preferred lead generation method is via email or phone call through their site.
How Vinewood Construction is booking clients from their website:
Provide free estimate for commercial projects via email or call.
Embed a local map on their site so customers where they can locate their office.
Real life projects / portfolio showcase on their site.
Contact number, email, and office address (with working hours) readily available throughout their site.
Jake, who started Nua construction in Levin, New Zealand, is a seasoned contractor with more than 10 years of experience. He and his team specialize in digger excavation and small-scale construction services, catering to the regions of Levin, Horowhenua, Kapiti, and Manawatu around New Zealand.
How Nua Construction is booking clients from their website:
They provide quotation with no obligation for clients via email.
Verified customer testimonials on the home page.
Feature past work and portfolio with real photos and videos.
Provide email address, phone number, and social media for contact.
Jennifer Ferland is a top realtor in San Francisco with the goal to bridge Real Estate and Wellness for her buyers and sellers. She also part of Compass, the number 1 real estate brokerage in San Francisco.
How Jennifer Ferland bring in leads to her real estate consultancy:
Feature high-quality, active listings (with detailed write up) directly on her website.
A dedicated buyer and seller's guide for her customers in San Francisco
She frequently share value added blog articles and news that's relevant to her customers
Client resources page in the Bay Area (San Francisco) — Mortgage calculator, market updates, events, etc.
Stephanie Vokral is a Certified Divorce Financial Analyst practitioner with over 25 years of experience as a Financial Advisor in the Columbia area.
To dedicate her expertise to women going through divorce, she established The Financial Knot. This initiative provides a comprehensive array of divorce financial planning services tailored exclusively for women.
How Stephanie book clients for her consultancy firm:
Dedicated service page with call to action button to schedule consultation.
Free resources for her clients.
Comprehensive explanation of her consultation procedures
Provide email address, phone number, and social media for contact.
Wisdom Well is a coaching business started by Lynne Saunders to help individuals with their peace, balance, and wellbeings.
She mainly offer consultations and tailor-made programs, combining energy medicine and psychology to address clients' needs. The coaching business is well established and she has partnered with various organizations across Australia.
How Lynne generate leads for her coaching business:
Offers online booking directly on her site where clients can book a time slot (free and paid).
Offers gift card to incentivise clients to book a session.
Offers an easy way for clients to set up pre-appointment calls, in-person meetings, or distance appointments as they prefer.
Gordon approaches the real estate market uniquely. Rather than solely locating properties for clients, they specialize in helping seniors with downsizing to smaller or retirement homes. The business was established in 1990 and even provided assistance with their transportation needs.
How Gordon generate leads for their business
A scheduling form to book a time directly with Barry Gordon, the founder himself.
Offer various ebooks (on downsizing, moving checklist, etc) as lead magnets.
Detailed write up on key services they offer and their unique selling proposition.
Set up incentives for referral partners.
The booking service for Gordon’s not only lets them choose a time and date, but it books it with Barry Gordon, the owner. Few businesses will let people directly interact with the owner, so having that opportunity will stand out to various people.
Hush Little Darling helps parents teach their children to sleep independently, ensuring everyone gets the rest they need. The company is led by Gemma, who values sleep because she has a family of her own.
How Gemma get clients for Hush Little Darling from her website:
Offers free 15-minute calls for potential clients to discuss their needs.
Frequent asked questions about lead generation websites
What is a lead generation website?
A lead generation website is a type of website designed to capture the interest of potential customers and collect their contact information.
The goal is to generate "leads," which are people who have shown interest in a product or service.
These websites often offer something valuable in exchange for the visitor's information, such as a free eBook, free trial of their service, or consultation. The collected information allows the business to follow up with the leads and try to convert them into actual customers.
B2B companies, local businesses, consultants, and agencies are the usual types of businesses that need lead generation websites.
How do B2B companies, consultants, and local businesses generate lead?
B2B companies, consultants, and local businesses commonly generate leads using their websites and a mix of marketing tactics like social media, SEO, paid ads, and direct outreach.
In exchange for the leads contact information, they'll often provide free consultation, quotation, and free resources (like an eBook or small courses).
What makes a good lead generation website?
After looking at dozens of websites, I noticed these common characteristics for websites that convert well:
Make a compelling offer — Provide a strong reason for why potential customers would be interested in your product or service. This could involve showcasing how you can solve their problems or offering valuable extras like free quotes or designs.
Make sure the offer is hassle-free — Keep it obligation-free, free of charge, or even better, let them choose a convenient date and time from their schedule.
Include social proof — Display genuine customer testimonials with photos, their titles, or even better, video testimonials, to showcase how customers endorse your business or service.
Guide them through the consultation or trial process — Clearly explain what potential customers can anticipate when they register for your consultation or free trial. Describe the value they'll receive from the call and outline the subsequent steps.
David is the founder of MakingThatWebsite.com and started making websites for businesses back in 2014. He's a keen learner and wants to share his journey and knowledge with other business owners and freelancers. He launched MakingThatWebsite.com in 2021 to make website building more approachable and scalable for businesses.