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The Cheat Sheet that shows you exactly which website builder to choose based on your needs with bonus on how to get free custom domain, free email hosting, and more.
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By David Nge • Last Updated: January 16, 2024
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Here are some of the best lead generation website examples from B2B companies, agencies, local businesses, and consultants.
I'll share exactly why these websites convert, some of the tactics they used to generate more leads for their business, and how they build their website.
I've categorized these examples into different segments (feel free to skip ahead):
Let's dive right in.
Power Framework is a Project Management Office (PMO) software that helps companies manage their projects and work more effectively using Microsoft's cloud services
The nature of the business requires a hands-on sales approach, focusing on collecting leads to schedule website demos.
Here's what they're doing to convert more leads:
Check out Power Framework's lead generation page
Tillo helps retailers grow by giving rewards and gifts to shoppers.
They have a big network of partners (famous brands like Airbnb, Adidas, Apple, Uber, Nike, Spotify, Virgin, Starbucks, and more), and they connect these partners to stores. This way, stores can give cool rewards to their customers, like digital gift cards.
They mainly find potential leads and customers through online marketing strategies. These strategies are aimed at getting store owners and retailers who have online stores to book a demonstration on their website.
How they're generating more leads from their website
Check out Tillo's lead generation website
C2A offers special credit cards for businesses that combine the advantages of a fuel card and a bank card in one.
The card has different features that cover everything related to fuel and travel expenses for workers who are on the move. It's like a special payment card that can be set up in different ways based on what a company needs.
Just like most B2B companies, their primary sales channel is through lead generation (via demo) on their website.
How C2A is converting more leads:
Check out C2A lead generation page
Tempo is a software as a service (Saas) company that created a suite of web applications for teams that work on software and products.
These tools (such as Timesheets, Planner, and Cost Tracker) primarily help teams with planning resources, managing budgets, and keeping track of time.
Customers can choose a free trial on their own, but Tempo also gets potential customers to request a demo. This way, they can explain the benefits and try to get them to sign up for a more advanced plan.
How Tempo is generating leads for their demo:
Check out Tempo's lead generation website
Room Unlocked is a platform that links brands with influencers who are excited to promote them. Basically, they offer a way for companies to connect and handle influencers to help advertise their products.
What I like about their demo page that's driving leads to their platform:
Check out Room Unlocked's demo page
LawClerk is an online marketplace wher thousands of law firms hire talented freelance lawyers and part-time associates.
Basically, LawClerk connects their clients with a broad network of freelance lawyers and equips them with user-friendly systems to collaborate with their preferred on-demand attorneys.
How LawClerk is generating leads for their attorney marketplace:
Check out LawClerk's demo booking page
BioStrata specializes in helping life science businesses with their marketing.
Their team is made up of people who have PhDs in science and marketing experts. To date, they've helped more than 200 life science companies meet their marketing and sales goals.
How BioStrata is converting leads on their website
Check out BioStrata's lead generating website
Epiic is a web design and marketing agency that has worked with some incredible brands, including McDonalds, Unicef, and the United Nations.
I like that they've incorporate a lot of custom illustrations (unique branding) and that they have a unique way of securing demo for their services:
Vye is a marketing agency with offices in St. Cloud, Minnesota and Green Bay, Wisconsin. They are also a long-time Hubspot partner who can help businesses scale growth using the CRM platform.
Like most agencies, Vye funnel their lead generation effort through scheduling consultation on their website.
What I like about their lead generation page:
Check out Vye's consultation scheduling page
Weblify is a highly-rated web developement agency who had made news on NBC and Fox news.
They have a pretty unique way of generating leads for their business.
They'll design and send a custom homepage to their client with no strings attached. This is a quick way to show the client that they can help before the client decides to work with them.
How Weblify is generating more leads from their website:
The Property Professionals of Australia (PPA) is a real estate full service agency that help others get involved with investing and making buildings. They do so by talking about investment options to help you make money. PPA has over 50 years of combined experience.
How PPA are generating leads for their services:
Check out Property Professionals of Australia'website
CHI Overhead Door started as a local business that supplied garage doors in 1981.
Today, they manufacture and install a wide range of top-notch doors for both homeowners and businesses all across the country through a network of specialized dealers.
Customers can request for a free quote before placing an order:
Durdental is a local dental clinic based in Kollbrunn, Switzerland, offering services such as teeth whitening, orthodontics, crown & veneers, etc.
Potential clients are either book an appointment via the website or call in to make a booking.
Here's how Durdental is booking clients from their website:
Vinewood Construction is a general contractor based out in the State of California. Clients usually hire them for tenant improvement or general contracting needs, but they do specialize in other areas as well, such as painting, carpeting, flooring, plumbing, concrete, tile work, drywall, etc.
Their preferred lead generation method is via email or phone call through their site.
How Vinewood Construction is booking clients from their website:
Jake, who started Nua construction in Levin, New Zealand, is a seasoned contractor with more than 10 years of experience. He and his team specialize in digger excavation and small-scale construction services, catering to the regions of Levin, Horowhenua, Kapiti, and Manawatu around New Zealand.
How Nua Construction is booking clients from their website:
Clapham Construction Service is a London-based building company specializing in loft conversions and home extensions.
They have over 20 years of experience within the construction and building industry, and they've completed every type of loft conversion imaginable.
How Clapham Construction Service is generating leads for their business:
Check out Clapham Construction Service's consultation booking page.
Jennifer Ferland is a top realtor in San Francisco with the goal to bridge Real Estate and Wellness for her buyers and sellers. She also part of Compass, the number 1 real estate brokerage in San Francisco.
How Jennifer Ferland bring in leads to her real estate consultancy:
Check out Jennifer Ferland's contact page
Stephanie Vokral is a Certified Divorce Financial Analyst practitioner with over 25 years of experience as a Financial Advisor in the Columbia area.
To dedicate her expertise to women going through divorce, she established The Financial Knot. This initiative provides a comprehensive array of divorce financial planning services tailored exclusively for women.
How Stephanie book clients for her consultancy firm:
Check out The Financial Knot's consultation booking page
Colin used to work with Gary Vaynerchuck and led marketing at an American venture capital fund. Now, he consults businesses on brand strategy, social media management, content creation, and more.
How Colin is generating leads for his consultancy business:
True Homes Property Group is a full-service real estate solutions company. They operate within Florida's Space Coast region, buying and selling properties.
Their expertise lies in acquiring distressed homes, restoring them, and then selling to regular home buyers and landlords.
How True Homes Property Group generate leads for their services:
Wisdom Well is a coaching business started by Lynne Saunders to help individuals with their peace, balance, and wellbeings.
She mainly offer consultations and tailor-made programs, combining energy medicine and psychology to address clients' needs. The coaching business is well established and she has partnered with various organizations across Australia.
How Lynne generate leads for her coaching business:
Gordon approaches the real estate market uniquely. Rather than solely locating properties for clients, they specialize in helping seniors with downsizing to smaller or retirement homes. The business was established in 1990 and even provided assistance with their transportation needs.
How Gordon generate leads for their business
The booking service for Gordon’s not only lets them choose a time and date, but it books it with Barry Gordon, the owner. Few businesses will let people directly interact with the owner, so having that opportunity will stand out to various people.
Hush Little Darling helps parents teach their children to sleep independently, ensuring everyone gets the rest they need. The company is led by Gemma, who values sleep because she has a family of her own.
How Gemma get clients for Hush Little Darling from her website:
Exponent specializes in personalized investment management with a unique approach that revolves around growth & income.
Their main goal is to monitor portfolios that match clients' financial objectives and dreams.
How Exponent convert potential clients on their website:
City Tax Accountants is a Sydney-based accounting firm offering a suite of services such as individual and corporate tax returns, bookkeeping, startup registration, forensic accounting, and more.
How City Tax Accountants are acquiring leads on their website:
Check out City Tax Accountants website
A lead generation website is a type of website designed to capture the interest of potential customers and collect their contact information.
The goal is to generate "leads," which are people who have shown interest in a product or service.
These websites often offer something valuable in exchange for the visitor's information, such as a free eBook, free trial of their service, or consultation. The collected information allows the business to follow up with the leads and try to convert them into actual customers.
B2B companies, local businesses, consultants, and agencies are the usual types of businesses that need lead generation websites.
B2B companies, consultants, and local businesses commonly generate leads using their websites and a mix of marketing tactics like social media, SEO, paid ads, and direct outreach.
In exchange for the leads contact information, they'll often provide free consultation, quotation, and free resources (like an eBook or small courses).
After looking at dozens of websites, I noticed these common characteristics for websites that convert well:
David is the founder of MakingThatWebsite.com and started making websites for businesses back in 2014. He's a keen learner and wants to share his journey and knowledge with other business owners and freelancers. He launched MakingThatWebsite.com in 2021 to make website building more approachable and scalable for businesses.
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